by Katherine at Pilot Solutions | Jul 22, 2019 | Business Growth, Digital Marketing
We told you that you have to have a landing page before you start with Facebook Ads. You might be wondering what is a landing page? And why is it so important? What you need to know about landing pages The basics of a landing page At the most basic level, a...
by Katherine at Pilot Solutions | Jun 6, 2019 | Business Growth, Digital Marketing
Have you been hearing about chatbots but you’re not sure what they really are? Are you confused about why you would want a robot to help you with your business? What are Chatbots? If you are trying to automate your business, implementing chatbots is another step...
by Katherine at Pilot Solutions | May 7, 2019 | Business Growth, Digital Marketing
We hear all the time that B2Bs (business-to-business) don’t need social media. Don’t be fooled, B2Bs need to use social media. Effectively using social media can substantially increase awareness and sales. According to Facebook, business decision makers...
by Katherine at Pilot Solutions | Apr 24, 2019 | Business Growth, Digital Marketing
It’s 2019, you should be running Facebook ads! If you are going to advertise online, Facebook ads are one of the cheapest and most trackable form of online advertising. If you don’t know what you’re doing it’s also very easy to waste your money...
by Katherine at Pilot Solutions | Apr 15, 2019 | Business Growth, Search Engine Optimization
Better SEO is possible! We all start somewhere when building our business. And usually that somewhere involves doing a lot of the leg work to get your company off the ground. Investing in better SEO is like building a solid foundation for your house. You want to do it...
by Katherine at Pilot Solutions | Apr 10, 2019 | Business Growth, Email Marketing
Creating better email marketing is one of the most effective marketing tools you have. If you don’t have an email marketing list, go start one right now! Unlike other marketing channels, with email marketing you own your audience. They have opted-in to hear from...
