by Katherine at Pilot Solutions | Jan 12, 2021 | Search Engine Optimization, Business Growth
Ready to update your website for better SEO? A few small changes go a long way to improving your ranking on search engines. Your goal is most likely to show up higher and more often in search results. Keep in mind that the goal of SEO is to help Google and other...
by Katherine at Pilot Solutions | Jan 4, 2021 | Search Engine Optimization
The 3 most common SEO mistakes Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic. Usually, when we are asked about SEO, the question is about ranking better on Google. You are probably wondering,...
by Katherine at Pilot Solutions | Jul 22, 2019 | Business Growth, Digital Marketing
What is a Landing Page? And Why Is It Important? You’re running an ad campaign to get potential customers to book a free consultation. When your potential customers click on the ad they are taken to your homepage. The potential customer immediately leaves the page...
by Katherine at Pilot Solutions | Apr 15, 2019 | Business Growth, Search Engine Optimization
Better SEO is possible! We all start somewhere when building our business. And usually that somewhere involves doing a lot of the leg work to get your company off the ground. Investing in better SEO is like building a solid foundation for your house. You want to do it...
by Katherine at Pilot Solutions | Apr 10, 2019 | Business Growth, Email Marketing
One of the best tools you have to attract new customers is creating great email marketing campaigns. If you don’t have an email marketing list, go start one right now! Email marketing is great because unlike other marketing channels you own your...
by Katherine at Pilot Solutions | Mar 27, 2019 | Brand Strategy, Business Growth
Do you have a brand strategy? We’re not talking about a logo and brand colours (although those are important too!). We’re talking about a cohesive message about your brand that is communicated to your customers. And the answer needs to be YES. Your company...
