ARTICLES & INSIGHT
Pilot Solutions’ blog and your marketing resource for growing your small business with actionable, practical tips that delight your customers.
4 Facebook Stats You Should Know
Have you heard you should be advertising on Facebook and Instagram but you're not convinced? Let us convince you! The bottom line is that Facebook and Instagram are where the eyeballs are right now. Let's start with a clarification - when we say Facebook, we really...
What is a Landing Page?
We told you that you have to have a landing page before you start with Facebook Ads. You might be wondering what is a landing page? And why is it so important? What you need to know about landing pages The basics of a landing page At the most basic level, a...
Social Media Stats for 2019
Where should you advertise? Where does your target audience hang out? We saw a great article recently from Sprout Social about social media stats for 2019. Now that we are halfway through the year, it seems like a great time to add our two cents to these stats....
The Basics of Chatbots
Have you been hearing about chatbots but you're not sure what they really are? Are you confused about why you would want a robot to help you with your business? What are Chatbots? If you are trying to automate your business, implementing chatbots is another step in...
What can you gain by breaking the rules? A deep dive into a fascinating Instagram profile.
Breaking the rules doesn't mean abandoning good marketing principles. Every once in a while, a company really hits the nail on the head when creating a social media storm. Social media is constantly evolving and a great campaign changes the way we think about the...
Social Media for B2B Companies
We hear all the time that B2Bs (business-to-business) don't need social media. Don't be fooled, B2Bs need to use social media. Effectively using social media can substantially increase awareness and sales. According to Facebook, business decision makers spend 75% more...
How To Run Better Facebook Ads
It's 2019, you should be running Facebook ads! If you are going to advertise online, Facebook ads are one of the cheapest and most trackable form of online advertising. If you don't know what you're doing it's also very easy to waste your money with few results. To be...
Tips for Better SEO
Better SEO is possible! We all start somewhere when building our business. And usually that somewhere involves doing a lot of the leg work to get your company off the ground. Investing in better SEO is like building a solid foundation for your house. You want to do it...
How To Do Email Marketing Better
Creating better email marketing is one of the most effective marketing tools you have. If you don't have an email marketing list, go start one right now! Unlike other marketing channels, with email marketing you own your audience. They have opted-in to hear from you!...