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pilot solution’s blog

Marketing resources for growing YOUR small business with actionable and practical tips that delight your customers.

Quick Website Updates for Better SEO

Ready to update your website for better SEO? A few small changes can go a long way to improving your ranking on search engines. Your goal is most likely to show up higher and more often in search results. Keep in mind that the goal of SEO is to help Google understand...

The 3 Most Common SEO Mistakes

The 3 Most Common SEO Mistakes

The 3 most common SEO mistakes    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic. Usually, when we are asked about SEO, the question is about ranking better on Google.    You are probably wondering,...

3 Apps That We Love For Small Businesses

3 Apps That We Love For Small Businesses

The thing about productivity is that you can spend a lot of time being very unproductive looking for productivity apps. We're going to dive into our 3 main apps we use to manage our business and clients and why we chose them. Notion Dubsado  (this is an affiliate...

Emotions: The Missing Piece of Your Brand Story

Is your marketing lacking this essential ingredient? You probably hear this a lot. "Tell your story!" -- Yes, you need to do that. But there is a missing ingredient that holds back the entire purpose of sharing a story. The best stories have emotion. The best stories...

40 Hours: Our Race Home

40 Hours: Our Race Home

I talk to my friend, Catrina, in Houston every other week. Starting in early February, I remember each conversation having a “so what do you think about this coronavirus thing?” And each time we’d agree that it didn’t seem that bad, just like the flu.   And then...

Digital Marketing Plan for Entrepreneurs

Digital Marketing Plan for Entrepreneurs

Google ‘digital marketing plan for small business owners’ and you may not return until next year. The internet is full of complicated ideas on how to sell your business.  In reality, digital marketing is not complicated. You can learn without the headaches that...

Creating Customer Profiles

Creating Customer Profiles

How Do You Find The People Who Will Buy Your Product? Create a customer profile! Your product is solving a problem. The people most likely to buy it are those looking for a solution to that particular problem. Start by asking yourself – What problem are you solving?...

Choosing Campaign Types for Your Facebook Ad Campaign

Choosing Campaign Types for Your Facebook Ad Campaign

When you press create campaign in Facebook Business Manager, you are given almost 20 options. A lot of people panic and stop right there. Because that’s A LOT of options! That’s why we’re going to break down creating Facebook ad campaigns for you.  Let’s start with...

4 Facebook Stats You Should Know

4 Facebook Stats You Should Know

Have you heard you should be advertising on Facebook and Instagram but you're not convinced? Let us convince you! The bottom line is that Facebook and Instagram are where the eyeballs are right now. Let's start with a clarification - when we say Facebook, we really...

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