pilot solution’s blog
Marketing resources for growing YOUR small business with actionable and practical tips that delight your customers.
What Does a Website Cost? Web Design Costs for 2021
What does a website cost? If you're ready to build a new website or update your existing website, you mostly likely feel like you're entering an alternate universe. There are vastly ranging prices and services. So what does a website really cost? And what do you do...
Quick Website Updates for Better SEO
Ready to update your website for better SEO? A few small changes can go a long way to improving your ranking on search engines. Your goal is most likely to show up higher and more often in search results. Keep in mind that the goal of SEO is to help Google understand...
The 3 Most Common SEO Mistakes
The 3 most common SEO mistakes Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic. Usually, when we are asked about SEO, the question is about ranking better on Google. You are probably wondering,...
3 Apps That We Love For Small Businesses
The thing about productivity is that you can spend a lot of time being very unproductive looking for productivity apps. We're going to dive into our 3 main apps we use to manage our business and clients and why we chose them. Notion Dubsado (this is an affiliate...
Emotions: The Missing Piece of Your Brand Story
Is your marketing lacking this essential ingredient? You probably hear this a lot. "Tell your story!" -- Yes, you need to do that. But there is a missing ingredient that holds back the entire purpose of sharing a story. The best stories have emotion. The best stories...
40 Hours: Our Race Home
I talk to my friend, Catrina, in Houston every other week. Starting in early February, I remember each conversation having a “so what do you think about this coronavirus thing?” And each time we’d agree that it didn’t seem that bad, just like the flu. And then...
Digital Marketing Plan for Entrepreneurs
Google ‘digital marketing plan for small business owners’ and you may not return until next year. The internet is full of complicated ideas on how to sell your business. In reality, digital marketing is not complicated. You can learn without the headaches that...
Creating Customer Profiles
How Do You Find The People Who Will Buy Your Product? Create a customer profile! Your product is solving a problem. The people most likely to buy it are those looking for a solution to that particular problem. Start by asking yourself – What problem are you solving?...
Choosing Campaign Types for Your Facebook Ad Campaign
When you press create campaign in Facebook Business Manager, you are given almost 20 options. A lot of people panic and stop right there. Because that’s A LOT of options! That’s why we’re going to break down creating Facebook ad campaigns for you. Let’s start with...