Redesigning A High Performance Consulting Agency Website
WEBSITE DESIGN / BRANDING SUPPORT
Challenge
When Sponsorship Collective approached us, their online presence didn’t reflect the scale or sophistication of their business. Despite a proven track record of generating millions in sponsorship revenue for clients, the website read more like a personal blog than a consulting firm. It lacked clear lead capture mechanisms, a defined value proposition, and visual credibility—factors that are non-negotiable when targeting decision-makers in the nonprofit and event industries.
The brief was clear: reposition the business from a founder-led brand to a high-performance consultancy. This meant not only evolving the brand’s visual identity but also aligning the digital experience with the way Sponsorship Collective actually delivers value—through structured frameworks, repeatable outcomes, and deep category expertise. The ultimate goal? Build a site that functions like a well-oiled lead engine while establishing immediate trust with C-suite buyers.
Solution
We began by rearchitecting the site’s user journey around conversion. Instead of a passive content hub, the new website leads with clarity and purpose—offering users two immediate pathways: book a strategy call or enroll in a training program. This top-of-funnel strategy is supported by a consistent narrative throughout the site: Sponsorship Collective doesn’t just offer advice; they deliver a proven methodology that drives real financial outcomes.
To reinforce this, we gave prominence to the firm’s proprietary nine-step framework and embedded social proof throughout—from revenue statistics to featured client logos and testimonials. Each service page was restructured to speak directly to vertical-specific pain points, from arts organizations to sports properties, providing tailored value that converts curiosity into qualified leads. The result is a digital experience that mirrors how the business operates: strategically, efficiently, and with measurable impact.
Services
- Web Design
- Branding Elements
- SEO
- UI / UX
- Website Build
- On Page Content Strategy
Deliverables
- 30 Pages
- Custom WordPress Build
- Customer Journey Mapping
- Accessibility Development
The Design
Visually, the transformation is substantial. We moved away from a personality-driven aesthetic toward a modern, professional design system that signals consulting-level credibility from the outset. Clean typography, intentional whitespace, and enterprise-caliber visual elements were introduced to support scannability and elevate the perceived value of the offering. The homepage now opens with a bold value proposition and dual CTAs—reducing friction and capturing intent early.
Supporting pages were designed with C-suite expectations in mind: clear content hierarchy, frictionless navigation, and assets that build trust. The “About” and “Programs” pages, in particular, now showcase the company’s scale, its strategic approach, and its impressive client outcomes. Every design choice serves a business purpose—whether that’s reinforcing brand equity, simplifying decision-making, or driving conversions. This is now a site built to scale with the business.
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