Hoogendoorn Growth Management
WEBSITE DESIGN / SEO
Challenge
Hoogendoorn, a pioneering force in horticultural development based in the Netherlands, faced the challenge of expanding its global reach through a unified online presence. Seeking an international footprint, they aimed to establish a website with a .com domain for the North American market and desired the capability for templating the site for various languages.
As leaders in sustainable and user-friendly automation solutions for horticultural businesses worldwide, the challenge was to seamlessly convey their cutting-edge technologies and advancements in science across diverse regions. The complexity increased as they needed a solution that not only reflected their expertise but also allowed for easy localization and templating to accommodate different languages and regions.
Solution
In response to these challenges, our team executed a comprehensive solution for Hoogendoorn. The website was meticulously designed to cater to an international audience, starting with the establishment of a .com domain to specifically target the North American market. The templated structure allowed for streamlined replication and adaptation for other countries, ensuring a consistent brand identity while accommodating linguistic and cultural nuances. Our approach focused on creating a user-friendly interface that not only showcased Hoogendoorn’s horticultural automation solutions but also facilitated easy navigation for visitors from different regions creating a cohesive online presence that aligned with their global growth aspirations.
Services
- Web Design
- UI / UX
- Website Build
- SEO
- On Page Content Strategy
Deliverables
- 7 Pages
- Umbraco Build
- Customer Journey Mapping
The Design
In crafting the design for Hoogendoorn’s North American website, we embraced a bold aesthetic that not only echoed the brand colors but also seamlessly integrated unique color schemes for each system. The use of bold design spoke to the unity of Hoogendoorn’s overarching brand identity, also conveyed the advanced technology embedded in their products. The design aimed to captivate visitors, establishing Hoogendoorn as leaders in the field, seamlessly merging expertise and cutting-edge technology on an international stage.
