GTA Law Firm Website Redesign
WEBSITE DESIGN & DEVELOPMENT
Challenge
DMG Advocates is a boutique litigation firm in the Greater Toronto Area (GTA) with a reputation for strategic advocacy and industry-leading results. Despite their impressive track record, their website no longer reflected the calibre of their legal expertise. The site was outdated, not mobile-optimized, and lacked clarity in its messaging and structure—making it difficult for potential clients and peers to understand their service offering or easily find the right lawyer or area of expertise. The firm needed a digital presence that would reflect their elite status, attract high-value clients, and reinforce their reputation among peers.
Solution
We led a complete redesign and redevelopment of DMG Advocates’ website, starting with a refreshed site architecture and content strategy to better communicate their expertise and streamline navigation.
Our work focused on highlighting the firm’s deep sector knowledge, individual lawyer credibility, and the exceptional results they deliver. By restructuring the practice area taxonomy and emphasizing areas like commercial litigation, arbitration, and cybersecurity, we helped position DMG as a go-to litigation partner for complex legal matters across Canada.
Additionally, we implemented a robust CMS setup that makes it easy for the internal team to manage content, lawyer bios, and news updates without developer assistance in the future.
Services
- Web Design
- Branding Elements
- SEO
- UI / UX
- Website Development
Deliverables
- 10 Pages
- Custom WordPress Build
- Customer Journey Mapping
The Design
Visually, we delivered a site that’s clean, confident, and timeless—using bold typographic treatments and a deep red palette to reflect strength and professionalism. The homepage immediately communicates credibility with strategically placed badges from Chambers, Best Lawyers, and Statista. Practice areas are now easy to browse with elegant card layouts and clear CTAs. Lawyer bio pages, like that of Hugh DesBrisay, are designed to elevate individual profiles with accessible credentials, recognitions, and a straightforward layout that’s optimized for both mobile and desktop users. The result is a sophisticated digital experience that reflects the firm’s values: Insight. Experience. Exceptional Service.
Contact Us.
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