Electronic Manufacturing Website Redesign & Development
WEBSITE DESIGN / SEO / BRANDING
Challenge
ECI Technology’s previous website faced several challenges that limited its ability to attract and engage the right audience. The outdated design lacked a clear structure and user-friendly interface, making it hard for visitors to find the information they needed quickly. This hindered ECI’s ability to showcase its specialized manufacturing services effectively, especially to its ideal customer profile (ICP). Without SEO optimization, the website also struggled to rank well in search engines, reducing its visibility and ultimately impacting lead generation.
Before the redesign, we invested significant time in a strategic pre-design phase to ensure that every element of the new site would resonate with ECI’s target audience and eliminate friction. We focused on crafting a structure and message that would highlight ECI’s unique capabilities for potential clients looking for quality and expertise in electronics manufacturing services. Additionally, we integrated the new site with ECI’s existing marketing platform tools, enabling seamless data collection and analysis to support ongoing marketing efforts and provide actionable insights.
This initial groundwork was essential to address ECI’s marketing goals, enabling the company to reach and engage prospective clients more effectively.
Solution
Our team implemented a comprehensive strategy to revamp ECI Technology’s online presence. We began by restructuring the site’s architecture to ensure intuitive navigation, emphasizing easy access to ECI’s core services, certifications, and industry-specific expertise. A robust SEO strategy was developed to improve search engine ranking, targeting relevant keywords and refining meta descriptions for better visibility. Our approach also included a new marketing strategy designed to enhance brand positioning. With a focus on modern UX/UI principles, we created a responsive design that enhances user engagement across devices, enabling potential clients to seamlessly explore the site and access critical information.
Services
- Web Design
- Branding Elements
- SEO
- UI / UX
- Website Build
- On Page Content Strategy
Deliverables
- 30 Pages
- Custom WordPress Build
- Customer Journey Mapping
- Accessibility Development
The Design
The redesigned ECI Technology website embodies a clean, professional aesthetic that reflects the company’s commitment to quality and innovation in the manufacturing sector. The use of structured content sections, bold typography, and visual hierarchy helps communicate ECI’s capabilities and certifications clearly. Key areas, such as industry certifications and frequently asked questions, are prominently featured to establish credibility and address client inquiries directly. High-quality images of ECI’s team and processes add authenticity and a personal touch, while calls-to-action strategically placed throughout the site guide users towards natural touch-points and natural conversion considerations on each page.
Contact Us.
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