Cases and Cases
WEBSITE DESIGN / SEO
Challenge
Cases & Cases is a new law firm for an emerging niche in the legal field: wineries and brew pubs. Cases & Cases wanted a modern looking website that would appeal to its target market while looking professional and showing off their specialized knowledge. Additionally, the website needed a members only area where clients could access resources and ongoing support.
It was important that the website was easy to access and had a clear customer journey so a potential client would immediately know that they needed this niche service.
Solution
To achieve our goal of reaching a highly targeted market, we combined a bold graphic design with clear and concise content to position Cases & Cases as a unique, yet polished law firm.
The website content and design had to be thoughtfully laid out because Cases & Cases is bringing a new service to market. We needed a potential client to understand why they needed this service.
Our approach showcases traditional law firm expertise combined with Cases & Cases personal experience and knowledge base as an oenophile (wine aficionado).
Services
- Web Design
- UI / UX
- Website Build
- SEO
- On Page Content Strategy
Deliverables
- 5 Pages
- WordPress Build
- Customer Journey Mapping
- Website Hosting
The Design
The delicate balance between professional expertise and the wine industry meant it was important to layout the information in a straightforward and easy to access manner. We used the brand palette to create visual highlights and enhance the wine driven aesthetic around the sections.
Utilizing simple iconography, the subscription service shines through ample space prioritization and easy to navigate sections.
The header stays ever present at the top of all viewports and provides a clear call to action for members to login to the subscription-based service.
A strong visual identity can go far with new verticals, and this website is a perfect blend of SaaS and professional service.
