SEO That Drove Over 100% Clicks, And 221%+ Impressions
SEO / CONTENT STRATEGY / TECHNICAL SEO
Overview
The US medical industry is highly competitive in both search and paid media; being able to solve for the headaches of clinics, radiology teams and healthcare systems was top of mind for this client, who offers both a software and hardware solution along with teleradiology solutions. These clients took months and sometimes years to turn into clients, so patient improvements continued to be the strategy.
Pilot began supporting the new marketing initiatives by implementing targeted paid media campaigns at specific states, and then using organic tactics to drive middle and bottom of funnel buyer journeys.
Building Radiologists Trust & Securing Partnerships
The Results.
Our medical software client trusted Pilot to use all of the available marketing data available to craft a detailed, targeted and efficient SEO/AI LLM strategy geared at one category of their service offerings.
By both improving the relatable content on their core commercial landing pages for customer intent, and building a content marketing strategy tailored to cues found in social listening and query research, Pilot drove signifigant rise in both traditional SEO, AI LLM citations (ChatGPT, Claude, Perplexity).
The client now receives highly targeted traffic from across the United States for professionals at every stage of their customer journey.
%
increase in organic clicks over an 8 month period.
%
increase in impressions over an 8 month period.
industry related queries to page 1, improving AI citations and linking.
AI mentions and/or data citations in ChatGPT, Perplexity and Claude.
Our
Deliverables
Google Search Ads
SEO Strategy, Management and Execution
LinkedIn Advertising
Content Marketing
Backlink Building
AI/LLM Visibility Auditing & Optimization
Contact Us.
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