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Soulful Balance

WEBSITE DESIGN / SEO / UI/UX

Challenge

Professional services websites require a balance between the right information, and making it clear the team you may choose to work with.

Anya of Soulful Balance wanted to modernize her digital storefront and provide the warm, lighthearted approach she is sought for. 

Solution

The team at Soulful Balance and Pilot Solutions sat down to discuss a few options for the website, including the energy, tone and expectation that a client may look for when choosing a therapist.

The finalized website provides a personal approach, utilizing thoughtful but confident colours and rounded edges to provide stability and softness.

Big visual graphics help guide a potential client to the most important information first.

Services

  • Web design
  • UI / UX
  • Website Build
  • SEO
  • Content Strategy

Deliverables

  • 6 Pages
  • Styleguide
  • WordPress Build
  • Content Strategy Roadmap
  • Google localization embedding

Website Redesign

Soulful Balance

Two strong brand colours emerged from our discussions with Soulful Balance and these played a critical role in establishing the mood and comfortability for the end-user. From the onset of the home page, soft edges guide the visual field for a visitor towards well placed call to actions in key areas. 

Major text is kept to the most critical, with lists made for easy viewing. 

The homepage features an easy 3 step process to receiving support, without overstimulating the visual field.

desktop computer showing the homescreen of website redesign.