The Social Gourmet

WEBSITE DESIGN / SEO / CONTENT STRATEGY

socialgourmet.ca

Challenge

We love creating a new website identity for those working in the marketing world, and we’re glad to be trusted by those who know the power of a well thought out website. 

The Social Gourmet required a facelift in late 2020 after dynamically seeing changes in the market and the clients she represented. 

The Social Gourmet did not want to destroy their well curated brand identity but also wanted to incorporate modern design to a new website. Keeping the roots of the company and bringing modern life to their presence online created a creative challenge for our team. 

Solution

The team along with The Social Gourmet looked at a few concepts that drove visual narrative and brought out the inviting brand colours of the company. 

Ensuring every section had a subtle division, and every section has a distinc shape to ensure the information is easily readable and not stuffed on the page. 

The team at Pilot Solutions wanted to drive visitors to complete a Call To Action; either through contact forms or newsletter sign ups. Big dark buttons on light backgrounds provide attention grabbing CTAs that align with the brand objectives. 

Services

  • Web design
  • UI / UX
  • Website Build
  • SEO
  • On Page Content Strategy

Deliverables

  • 9 Pages
  • WordPress Build
  • Content Strategy Roadmap

The Design

The layout and design from mockup to final design ensured two main things: That you could always find a button to contact The Social Gourmet anywhere on the page, and that the content was not overbearing and overwhelming. 

Great marketing websites need to do exactly that: great marketing. 

 Using creatively shaped dividers between sections allows the website to naturally bring viewers to the most important selling features of working with The Social Gourmet, and giving easy access to beginning the partnership with them. 

A sticky menu that has both email and a contact form, along with social media icons, ensures that the visitor has multiple touch points to reach out to The Social Gourmet.