Goddard & Shanmuganathan LLP

WEBSITE DESIGN / SEO / CONTENT STRATEGY

Challenge

Professional services websites require a balance between communicating the basic information and generating credibility to convince a prospective client to choose them over the competition. 

Goddard Nasseri wanted to break away from the mold and reinforce their values as a Toronto boutique law firm – dedicated to personal connection, family values & creative ingenuity.

Solution

The teams from Goddard & Shanmuganathan LLP and Pilot Solutions sat down to discuss a few options for the website, including the artistic theme and how best to balance professional representation and showcasing their boutique law firm. 

The finalize website design provides a balanced approach that envelopes the viewer without over-stepping the professional atmosphere that Goddard & Shanmuganathan work hard to uphold. 

This blend of boutique and minimalism on their new website offers a fresh take on legal teams. 

Services

  • Web design
  • UI / UX
  • Website Build
  • SEO
  • Content Strategy

Deliverables

  • 6 Pages
  • Illustrations
  • Styleguide
  • WordPress Build
  • Content Strategy Roadmap
desktop computer showing the homescreen of website redesign.

Website Redesign

Goddard & Shanmuganathan LLP

The layout and design from mockup to final design incorporated two main considerations: appropriate white-space & clear customer journey visualization.

Both the Home and About pages direct viewers to continue vertically along the page and leave no place to hang up or look away.

The benefitting result is an artistic and authentic website that stands out from the thousands of other legal teams in the area.

An off-white background, complimenting their soft purple and blue brand colours adds a classic touch and removes high-contrast fatigue for the viewer. We especially enjoy bucking the trend that all lawyers need to use only high-contrast primary colours that look aggressive. Calm and peaceful here is really on brand for the firm and we are sure their clients appreciate that.

In the ‘Meet Our Partners’ section, you will find that hovering over the images creates a slight-hearted touch point and animation to delight the end of a customer journey.