pilot solution’s blog
Marketing resources for growing YOUR small business with actionable and practical tips that delight your customers.
What is a Landing Page?
What is a Landing Page? And Why Is It Important? You’re running an ad campaign to get potential customers to book a free consultation. When your potential customers click on the ad they are taken to your homepage. The potential customer immediately leaves the page...
How To Run Better Facebook Ads
It's 2020, you should be running Facebook ads! If you are going to advertise online, Facebook ads are one of the cheapest and most trackable form of online advertising. If you don't know what you're doing it's also very easy to waste your money with few results. To be...
Tips for Better SEO
Better SEO is possible! We all start somewhere when building our business. And usually that somewhere involves doing a lot of the leg work to get your company off the ground. Investing in better SEO is like building a solid foundation for your house. You want to do it...
How To Do Email Marketing Better
One of the best tools you have to attract new customers is creating great email marketing campaigns. If you don’t have an email marketing list, go start one right now! Email marketing is great because unlike other marketing channels you own your...
Why You Need A Brand Strategy
Do you have a brand strategy? We're not talking about a logo and brand colours (although those are important too!). We're talking about a cohesive message about your brand that is communicated to your customers. And the answer needs to be YES. Your company needs to...
Social Media Management for Entrepreneurs
Do you feel like Facebook, Instagram, Twitter and LinkedIn are constantly changing and you can't keep up? You're not alone. Social media platforms are constantly updating to make improvements. But that means that what was working really well last month or last year,...
Company Standards + Privacy Policy
Company Standards We are committed to being an anti-racist company. We stand in solidarity with the Black (and wider BIPOC) community. A wide variety of backgrounds only makes our community bolder and stronger. We know that moving forward towards a just society for...