Every time we sit down with a small business owners to talk about their website, search engine optimization (SEO), or how to rank better, the first comment we really hear is:
“I don’t know what I don’t know.” — And that’s true. You don’t, until you’ve done it.
Making your website easier for Google’s bots to crawl (and ultimately rank you better for!), and for your viewer’s to read is not a defined process. Search engine optimization requires a little bit of experimentation to really fine-tune. But, there are some very quick actionable tasks you can do to your website right now that will get you moving in the right direction! We have tried to keep this list to things you can do in under 10 minutes each. But if you have the extra free time, we’d recommend spending some time to learn even more.
5 ways to make your website rank better right now
- Install Yoast SEO. — This is the first plugin we install for website creation. It’s also the one we’re always surprised most companies don’t use. Yoast’s plugin is really quick to install. And then five minutes Yoast can analyze your major pages (think: homepage, blog, services, featured link). Install this, and then let Yoast show guide you towards stronger keyword targeting! Install Yoast via the plugins tab in your WordPress panel, or go to Yoast.com
- Check to make sure your website is mobile friendly — It should be no surprise in 2019 that mobile devices are everywhere. In fact, 2016 was the first year that the worldwide use of the internet came from mobile over desktop devices. This is why Google and other search engines are penalizing websites that are not mobile friendly. Want to make sure you’re mobile friendly? Use Google’s own mobile friendly test! If your site is not mobile friendly, it’s time to chat with us about how to bring you up to speed!
- Build internal links to keep visitors on your page — Google hates it when someone visits your page and immediately leaves. Besides losing you potential customers, Google considers this a “bounce”. Your bounce rate is an important factor in how Google views the authority and importance of your site vs. your competitors. The easiest way to keep people on your site is to link internally to other important posts, pages, or categories. Double-Tip: Try visually drawing a website flow map of where you want to direct your customers/leads! And then check that your site is intuitively set up so this path is the most obvious action.
- Get your website linked with Google Search Console. — Even if you’re not the most technically savvy operator, Google has created a really simple way to get your information into Google’s search bots as quickly and efficiently as possible. Follow the first steps by Google and have your site indexed, and give yourself a pat on the back as Google indexes your site. Click here!
- Update your page titles, meta descriptions, and descriptions. — This is one of the quickest and best ways to start pointing your website in the right direction. Let’s start with your homepage. Does your homepage label exactly match the keyword you want to rank for? For example, if you’re a vintage furniture store in the heart of Miami, your homepage may be “Luxury Vintage Furniture Store Miami”. You need to make sure your site description should also be: “Mid Century Modern furniture store in South Miami. A showroom filled with vintage modern and art deco furniture from luxury designers.” The biggest “D’Oh!” moment you can have with a website is not being absolutely clear on what you offer and your keywords. If you confuse, you will absolutely lose customers attention.
Moving forward with a solid foundation
With these five tips you’ll be well on your way to ranking on the keywords your clients are searching for. Once you have a solid website foundation that Google and your customers understand, you can really push marketing and watch your ranking skyrocket.
If you are looking for help with your web-design, SEO, or marketing for your small business, head over to our contact page and set up a call with us. You will be amazed at the breakthroughs that will happen by cleaning up your messaging, your marketing and optimizing your online presence.