ARTICLES & INSIGHT

Pilot Solutions’ blog and your marketing resource for growing your small business with actionable, practical tips that delight your customers.

Social Media for B2B Companies

We hear all the time that B2Bs (business-to-business) don't need social media. Don't be fooled, B2Bs need to use social media. Effectively using social media can substantially increase awareness and sales. According to Facebook, business decision makers spend 75% more...

How To Run Better Facebook Ads

It's 2019, you should be running Facebook ads! If you are going to advertise online, Facebook ads are one of the cheapest and most trackable form of online advertising. If you don't know what you're doing it's also very easy to waste your money with few results. To be...

Tips for Better SEO

Better SEO is possible! We all start somewhere when building our business. And usually that somewhere involves doing a lot of the leg work to get your company off the ground. Investing in better SEO is like building a solid foundation for your house. You want to do it...

How To Do Email Marketing Better

Creating better email marketing is one of the most effective marketing tools you have. If you don't have an email marketing list, go start one right now! Unlike other marketing channels, with email marketing you own your audience. They have opted-in to hear from you!...

What is an SSL Certificate?

Privacy is the big pillar that most companies, governments and businesses are talking about in todays always-online society. We want to take a few moments to answer a question that we are hearing from small business owners more and more: What is an SSL certificate? A...

Why You Need A Brand Strategy

Do you have a brand strategy? We're not talking about a logo and brand colours (although those are important too!). We're talking about a cohesive message about your brand that is communicated to your customers. And the answer needs to be YES. Your company needs to...

Five Ways To Make Your Website Rank Better Right Now

Every time we sit down with a small business owners to talk about their website, search engine optimization (SEO), or how to rank better, the first comment we really hear is: "I don't know what I don't know." -- And that's true. You don't, until you've done it. Making...

What is an Online Business Manager?

Not sure whether you need an Online Business Manager or even what that means? You've been growing your business through sweat equity and countless late nights. Your time and energy is needed in a hundred different places at once and you are still just one person....

Social Media Management

Do you feel like Facebook, Instagram, Twitter and LinkedIn are constantly changing and you can't keep up? You're not alone. Social media platforms are constantly updating to make improvements. But that means that what was working really well last month or last year,...

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