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ARTICLES & INSIGHT

Pilot Solutions’ blog and your marketing resource for growing your small business with actionable, practical tips that delight your customers.

Social Media Stats for 2019

Where should you advertise? Where does your target audience hang out? We saw a great article recently from Sprout Social about social media stats for 2019. Now that we are halfway through the year, it seems like a great time to add our two cents to these stats....

The Basics of Chatbots

Have you been hearing about chatbots but you're not sure what they really are? Are you confused about why you would want a robot to help you with your business? What are Chatbots? If you are trying to automate your business, implementing chatbots is another step in...

Social Media for B2B Companies

We hear all the time that B2Bs (business-to-business) don't need social media. Don't be fooled, B2Bs need to use social media. Effectively using social media can substantially increase awareness and sales. According to Facebook, business decision makers spend 75% more...

How To Run Better Facebook Ads

It's 2019, you should be running Facebook ads! If you are going to advertise online, Facebook ads are one of the cheapest and most trackable form of online advertising. If you don't know what you're doing it's also very easy to waste your money with few results. To be...

Tips for Better SEO

Better SEO is possible! We all start somewhere when building our business. And usually that somewhere involves doing a lot of the leg work to get your company off the ground. Investing in better SEO is like building a solid foundation for your house. You want to do it...

How To Do Email Marketing Better

Creating better email marketing is one of the most effective marketing tools you have. If you don't have an email marketing list, go start one right now! Unlike other marketing channels, with email marketing you own your audience. They have opted-in to hear from you!...

What is an SSL Certificate?

Privacy is the big pillar that most companies, governments and businesses are talking about in todays always-online society. We want to take a few moments to answer a question that we are hearing from small business owners more and more: What is an SSL certificate? A...

Why You Need A Brand Strategy

Do you have a brand strategy? We're not talking about a logo and brand colours (although those are important too!). We're talking about a cohesive message about your brand that is communicated to your customers. And the answer needs to be YES. Your company needs to...

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