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Do you feel like Facebook, Instagram, Twitter and LinkedIn are constantly changing and you can’t keep up? You’re not alone.

Social media platforms are constantly updating to make improvements. But that means that what was working really well last month or last year, might not get you the same results today.

To complicate the situation even more, a customer needs to come in contact with your brand at least 7 times before they spend any money. And what’s the best way to get in front of your customer? Social media, of course!

A lot of businesses are stuck in this frustrating cycle where they know that they need to use social media to grow but either don’t have the time of know how to use social media effectively to get their brand in front of their target audience.

What is Social Media Management?

At the very base level, Social Media Management is the process of managing your online interactions and content across social media platforms – Facebook, Instagram, Twitter, YouTube, LinkedIn & Pinterest.

Why is Social Media Management Important?

Social Media Management goes beyond just posting an update on your company’s social profiles and then walking away. You need to engage your audience and be present. If a potential customer asks your business page a question and you don’t answer promptly, you’ve probably lost that customer. Social media is customer service in 2019. And you should be there.

Your role on social media is not necessarily to make “sales”. You want to be present for your customers. Aim to become the go-to in a particular category so you gain social trust. In the end, you want loyal customers who come back over and over again. That relationship doesn’t start from hard sales.

What does a Social Media Manager do?

Beyond managing your social media accounts, a Social Media Manager engages with your audience and looks for new opportunities to increase reach and visibility.

  • Help you choose the right social media platforms
  • Develop a social media strategy
  • Create a social media schedule
  • Create and post content to your social profiles
  • Respond to your followers
  • Manage giveaways and contests
  • Manage ad campaigns
  • Track performance over time

Knowing what social management is and how it works is only half the battle. For many small businesses and entrepreneurs, there isn’t enough time in a day to effectively manage social media accounts on top of the 1001 other tasks. Creating quality posts with real engagement takes a lot of time and effort.

This is where a social media management company (like Pilot Solutions) can help! You can up your digital marketing game without having to hire anyone new on your team to manage it. Outsourcing social media management means that it will be taken care by someone who not only has the time but also the knowledge to ensure that your campaigns are a success.

Have any questions about how social media management works? Set up a free consult!